CPX Interactive is wishing you a very happy holiday season! Check out our special holiday card and fun interactive game Balls of Snow!
With IAB Spain coming up this week, on Wednesday and Thursday, take time to get to know our Spain office. Take a peek at our new office location, and celebration with Ana Garcia, Spain Country Manager.
CPX Interactive Spain will be sponsoring a popcorn machine at the third annual inspirational film festival in Madrid, held by IAB Spain. This festival will present the latest trends in digital marketing and advertising through presentations, panel discussions, and workshops.
We hope everyone enjoys the festival at Circulo de Bellas Artes and our tasty treats!
Online advertisers and publishers gathered for a great night out with CPX Interactive after day one of ad:tech NYC. Click here to watch our slideshow from the cocktail party at Kemia Bar!
CPX Interactive has enjoyed embracing the new social media site 12 seconds tv.
12 seconds is a popular platform where anyone can sign up and publish short video updates.
Check out the CPXchannel, where you can meet some of the people behind the scenes at CPX Interactive!
In his article Online Ads Not Working for You? Blame the Creative, Kunur Patel discusses a study that finds that ad placement may be less important than design when it comes to making the big impact that advertisers want. We agree completely.
CPX has been developing conversion-oriented creatives for clients for years. We regularly find that creatives we develop for advertisers have significantly higher click-thru and conversion rates than creatives they have run in the past. While online delivery is focused on numbers, metrics and technology, it is important to remember that there are still underlying principles of advertising that apply.
Among Patel’s suggestions: Highlight the brand throughout the ad, Make each second count, and Stay simple.
To read more industry news check out our main blog.
CPX Interactive will be exhibiting at and attending ad:tech NY , which kicks off Nov. 4. For the first time this year, ad:tech New York will be held at the Jacob Javits Center. For more than 10 years, ad:tech has provided an opportunity for brand advertisers, agencies, portals, online publishers and technology providers to come together, network and learn. New York is one of ten ad:tech shows that are put on each year in seven different countries.
From November 3-4, CPX will exhibit at the IAB Forum Milano 2009 in Milan, Italy, hosted by the Italian branch of the Interactive Advertising Bureau.Last year, President & COO, Rob Rasko, spoke at the event:
The IAB Long Tail Alliance is a new program that focuses on serving the needs of smaller publishers, and making sure that they derive value from their relationship with the IAB. CPX Interactive is a major supporter of the Long Tail Alliance because we believe that publishers of all sizes have a role to play at the table when it comes to issues that significantly affect the industry as a whole.
Find out more about the benefits of joining the Alliance on the CPX Ad Network Blog.
