In his article Online Ads Not Working for You? Blame the Creative, Kunur Patel discusses a study that finds that ad placement may be less important than design when it comes to making the big impact that advertisers want. We agree completely.
CPX has been developing conversion-oriented creatives for clients for years. We regularly find that creatives we develop for advertisers have significantly higher click-thru and conversion rates than creatives they have run in the past. While online delivery is focused on numbers, metrics and technology, it is important to remember that there are still underlying principles of advertising that apply.
Among Patel’s suggestions: Highlight the brand throughout the ad, Make each second count, and Stay simple.
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CPX Interactive will be exhibiting at and attending ad:tech NY , which kicks off Nov. 4. For the first time this year, ad:tech New York will be held at the Jacob Javits Center. For more than 10 years, ad:tech has provided an opportunity for brand advertisers, agencies, portals, online publishers and technology providers to come together, network and learn. New York is one of ten ad:tech shows that are put on each year in seven different countries.
From November 3-4, CPX will exhibit at the IAB Forum Milano 2009 in Milan, Italy, hosted by the Italian branch of the Interactive Advertising Bureau.Last year, President & COO, Rob Rasko, spoke at the event:
The IAB Long Tail Alliance is a new program that focuses on serving the needs of smaller publishers, and making sure that they derive value from their relationship with the IAB. CPX Interactive is a major supporter of the Long Tail Alliance because we believe that publishers of all sizes have a role to play at the table when it comes to issues that significantly affect the industry as a whole.
Find out more about the benefits of joining the Alliance on the CPX Ad Network Blog.
CPX Interactive is proud to launch our new site devoted to our philanthropic division CPXample. We created this site to use and showcase the power of the Internet in supporting worthy causes. Over the past several years, CPX has donated millions of impressions to worthy causes through CPXample. Our goal is to provide a "one stop shop" for people who want to make a difference. So, start at CPXample.org, and make the world a better place. Check out our blog to learn more!
CPX Interactive is proud to sponsor PubMatic's Ad Revenue Conference 2009. This event, on October 8th in NYC, is set to bring together influential thought leaders in the advertising industry to discuss future trends and solutions. CPX Interactive's President & COO, Rob Rasko, is participating in the panel: The Blurring Lines of Ad Exchanges, Ad Marketplaces and Ad Networks. To read more about our CPX Ad Network Blog.
Last week, CPX Interactive attended ad:tech London 2009. We were able to meet and reconnect with a lot of great people thanks to our booth in the exhibition hall. Take a tour of our booth below, and check out photos from the show on our Flickr page!
